A Sudden Sense of Liberty
Another three months older and we hope a little wiser. We are starting to find our own way in this magazine publishing lark.
We embarked upon our journey a little over six months ago. Whilst we had a clear idea from the start that our style and content would be different there was a certain temptation to retain some traditional elements in the way we tackled publishing. A cautious approach even, given our lack of experience in this area. A reluctance to try too many new things all at the same time. As this world starts to become more familiar to us we feel able, and indeed obliged, to start to let our creativity express itself not only in the design of the magazine, but in all areas of how we conduct our business.
A tiny little independent start-up like ours, trying to keep it real. Two guys, one mag, you might say. Publishing content purely on the basis that its interesting, engaging and relevant rather than because someone paid us enough to say nice things about them. That’s our commitment to our community, we won’t compromise our principles and standards.
No venture capital or sugar daddy to underwrite our risks and give us the bandwidth to develop rapidly. Our growth is organic and we hope sustainable.
We’ve experimented a little with our commercial model. We’ve tried to engage with some of the big boys. Frankly, it’s not been a rewarding experience for a number of reasons. We continue to strive to bring you the most beautiful free bike content on the planet. In order to keep content free to you we need a commercial model that delivers value to our partners. But fundamentally we do this because we enjoy it. Recently life was becoming increasingly frustrating, to try and fit around rigid and frankly oppressive processes and protocols. It’s just not us. We took a decision to switch tack and leave the negativity behind. It’s meant things are going to be tight for a while. But the process has been liberating. We won’t be held to ransom by established bike brands just because they are bigger than us. In future we will only work with brands we want to, and who value us as much as we value them. There are some things that are simply more important than money.
We will continue to try new things and will always be guided by feedback from our community. We continue to evolve our commercial model with innovative ways to deliver value for the commercial partners whose contributions pay for the magazine so that you don’t have to.
We’ve published our first printed issue and in late 2013 we conducted a reader survey. We were delighted, and flattered at the number and quality of responses.
Thank you to all that took the time to share their opinions. Your feedback is used to inform us and help shape our future direction. We don’t pretend to have all the answers ourselves and never will. Having reviewed the feedback received we have some exciting plans that you should start to see from Issue 3 onwards as we shift direction a little and try to focus more on digital interactivity. Please give us time to implement these changes, we are getting there. We are confident we will be bringing a unique and cutting edge product to you that will further differentiate us and we hope excite you.
Thanks for continuing to support Conquista.
Benjamin and Trevor