Katusha-Alpecin - The New, New Future

Everyone knows that the business model of the typical pro team is a disaster, damning staff to a perpetual search for flighty sponsorships when they would much rather concentrate on the racing. But what’s the alternative?
 
The people at Katusha-Alpecin think they have an answer. In Conquista issue 18 Scott O’Raw of The Velocast dissects a fascinating attempt to rewrite the rules in The New, New Future
 
Read all about it by clicking the window below.
 
 
 

You can read the full feature in glorious, high-resolution, full-colour print - plus a lot more besides - in Conquista issue 18, available from our website here and our many stockists here.

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