April 07, 2014 0 Comments
So it would appear that Neil Pryde has been pressured by Specialized to drop the ‘Alize’ branded bike because it is too confusingly similar to ‘Allez’. Presumably, a reasonable person would not be so confused but we will never know as Neil Pryde has chosen to re-brand rather than spend the legal fees to fight a fully resourced opponent. This is what Neil Pryde said:
Effective immediately we are retiring our ALIZE bike name and replacing it with NAZARÉ. This is just a name change – your beloved bike will remain exactly the same.
This change comes at the behest of a well known bike company. According to their lawyers the ALIZE name was too close to one of their trademarked bike names and, as such, we need to stop using it.
We didn’t really see it the same way. Both the spelling and meaning are completely different. All our names come from winds (or other water sports references) which is in our heritage. ALIZE is a north-easterly wind found in central Africa and the Caribbean. Any similarity with the name in question, however questionable, was purely coincidental. We are proud of our bikes and our heritage and wouldn’t swap it for anyone’s.
In the end, after months of arguing with lawyers, we were forced to change the name to avoid a protracted and potentially costly legal battle. We prefer to focus on designing great bikes than communicating with lawyers. As such, all ALIZE bikes produced from this spring will carry the name NAZARÉ.
Nazaré is a town and a well known big wave surfing spot on the coast of Portugal. It’s fast, powerful and impressive – just like NAZARÉ.
We hope that you forgive us for this disruption.
So long ALIZE and allez, allez NAZARÉ!
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